Our partnership

Good Influence worked with the CEO and leadership team to audit Offor’s communications strategy and client diversity, as well as to understand the business’s evolving value proposition. We unearthed what many of their clients call the “Offor Approach,” or how this business adds immediate and enduring value to clients seeking to find their next leader and hone their talent philosophy. The result of our work helped inform Offor’s future growth, expansion, and communications.

Our process and deliverables

• Analyzed Offor’s service positioning, communications strategy, and touchpoints

• Audited client demographics and diversity, as well as current and emerging client demands for Offor’s services

• Worked with the CEO and key staff to explore ways to scale the “Offor Approach” through targeting, communications, and service delivery without compromising its commitment to rigor and quality

• Oversaw website evolution to center Offor’s client, candidate, and staff impact and stories

Our commitment to being a good influence

Good Influence took the time to understand our aesthetic and culture and include us in the process. The team studied our brand, clients, and voice. They provided clear recommendations — balancing best practices and our brand — and used these insights to evolve our website. Within the first week of the website launch, we received numerous compliments. We have engaged Ama and her team twice already, and both times they executed work that surpassed what we could imagine and was exactly what we needed.

— Ify Walker, Founder and CEO of Offor