the difference between a transaction
and a transformation

Where Good Influence Comes In: Strategic Positioning and Communications

Good Influence worked with the CEO and leadership team to audit Offor’s communications strategy and client diversity as well as understand the business’s evolving value proposition. We unearthed what many of their clients call the “Offor Approach” or how this business adds immediate and enduring value to clients seeking to find their next leader and hone their talent philosophy. The result of our work helped inform Offor’s future growth, expansion, and communications.

Good Influence’s Deliverables:

• Analyzing Offor’s service positioning and communications strategy and touchpoints

• Auditing client demographics and diversity as well as current and emerging trends in terms of client demands for Offor’s services and advice

• Working with the CEO and key staff to explore ways to scale the “Offor Approach” through targeting, communications, and service delivery without compromising its commitment to rigor and quality

• Overseeing website evolution to center Offor’s client, candidate, and staff impact and stories

Why Offor Matters:

Offor helps organizations examine their talent and culture assumptions, realities, and hiring systems. For clients, this results in more targeted, equitable, and thoughtful hiring. Good Influence’s founder, Ama Nyamekye, has been a client of Offor and other talent firms in the past and has experienced the immediate and enduring value of the Offor approach. Simply put, the “Offor Approach” is the difference between an organizational transaction and a transformation.